Levitation Music Festival
A proposed Identity design for Levitation, a psychedelic music festival in Austin, Texas. We married inspiration from The Memphis Group but wanted to keep the overal aesthetic distinctly psychedelic.
Team
Renee Freiha
Michael Kao
Tracy Huang
Renee Freiha
Michael Kao
Tracy Huang
A variable logo and a library of textures created the basis for the identity. We wanted to ensure that althugh fun and purposefully eclectic, the body of work would feel cohesive.
Tickets and RFID wristbands have corresponding color palettes to reflect different days of the festival and different tiers of tickets.
No Hate
No Hate is a (fictional) quarterly journal dedicated to combating the global proliferation of hate. It’s my response to the current rise of populism, xenophobia and misogyny. I aimed for this to be an outlet to millennial frustrations while highlighting resistance efforts in the arts and literature.
Category
Print Design
Recognition
TDC 66, Communication Design, 2020
Museum of Chinese in America
The Museum of Chinese in America (MOCA) is dedicated to preserving and celebrating the history of Chinese-American immigrants.
I created an identity system based on tweaking the iconic American colors of: red, white and blue. I also used a grid system, that’s commonly used for learning how to write Chinese characters as a way of acknowledging the museum’s emphasis on education.
I created an identity system based on tweaking the iconic American colors of: red, white and blue. I also used a grid system, that’s commonly used for learning how to write Chinese characters as a way of acknowledging the museum’s emphasis on education.
Category:
Identity design
Identity design
Honeytrap
Identity for Brooklyn based Hip-hop/jazz band Honeytrap. With this rebrand, Honeytrap wanted an identity that represented their ideals of being welcoming, fresh and playful.
Client
Honeytrap
Service
Identity, Print design, album design
Honeytrap
Service
Identity, Print design, album design
I
Fever Album Design
A proposed album and poster design for hip-hop artist Megan Thee Stallion.
Service
Identity design, album design
Identity design, album design
