Tiffany Pai is a designer, illustrator, and art director
based in Brooklyn, New York. Current @ The New York Times.

NYT Newsletters
Icon and header systems for the newsletter portfolio at The Times. Each icon serves as the basis for the newsletter’s identity and is seen across the news app and in relevant marketing.

Client
The New York Times

Date
2021 – 2026

Cahaia
Vinyl designs for Cahaia. Cahaia is a family-owned business making luxury hand bags from vinyl records. Each vinyl label reflects a musical genre and a city.

Client
Cahaia

Date
2025

NYT Olympics Identities

Identity for New York Times Olympics coverage — 2022 Beijing Winter Olympics and 2024 Paris Olympics. Identity used across: merchandise for journalists on the ground, printed and digital sports news and an Olympics Briefing newslett

Client
The New York Times

Creative Direction
Kelly Doe

Date
2022, 2024, 2026

Jenevieve
Brand identity and web design for ceramic artist Jenevieve rooted in her love for Singapore and nature.

shopjenevieve.com

Client
Jenevieve Woon

Photographer
Hosanna Swee

Date
2021

NYT Games
Various identities done for new games at The New York Times. Including: Wordle, Strands, Connections, Pips Chess Replay, Digits, Zorse.

Client
The New York Times

Creative Direction
Kelly Doe

Date
2022-2025