African Alliance of Rhode Island 

Brand Identity system for The African Alliance of Rhode Island (AARI).

AARI is a non-profit based in Rhode Island. The mission of AARI is to promote unity within the African Communities in Rhode Island, advocate for the rights of Africans in Rhode Island, and educate the American public about Africa.

The New York Times Olympics Identities 

Identity for New York Times Olympics coverage — 2022 Beijing Winter Olympics and 2024 Paris Olympics.

Identity used across: merchandise for journalists on the ground, printed and digital sports news and an Olympics Briefing newsletter. 

Paris 2024

NYT Newsletter Icons

Icons for various newsletters at The Times. Each icon serves as the basis for the newsletter’s identity and is seen across the news app and in relevant marketing. 

NYT Games

Various identities done for new games at The New York Times. 

Stand with Asian Americans

Stand with Asian Americans (SWAA) is a non-profit coalition of Asian-American business leaders committed to overturning generations of systemic bias and racist violence against Asian Americans. 

This type-forward identity is based on the visual language of protest. A condensed sans serif lends an air of urgency while the warm color palette ensures that the identity feels welcoming. We were careful to avoid specific Asian symbols to avoid alienating specific AAPI communities. 

This project was created in partnership with the team at Studio Kudos.