Client
Stand with Asian Americans (SWAA)

Creative Direction
John Kudos

Team
Ashley Wu
Jamus Marquette
Fay Qiu

2021
Brand Identity

Stand with Asian Americans

Stand with Asian Americans (SWAA) is a non-profit coalition of Asian-American business leaders committed to overturning generations of systemic bias and racist violence against Asian Americans.

This type-forward identity is based on the visual language of protest. A condensed sans serif lends an air of urgency while the warm color palette ensures that the identity feels welcoming. We were careful to avoid specific Asian symbols to avoid alienating specific AAPI communities.

This project was created in partnership with the team at Studio Kudos.

Tiffany Pai

Design + Illustration

Tpaidraws@gmail.com

@tiffy_pai