The New York Times Beijing Winter 2022 Olympics Identity

Identity for the New York Times 2022 Beijing Winter Olympics coverage based around a graphic mark that means 2022 in Chinese.

The identity was used across printed merchandise for journalists to wear at the Olympics, printed and digital sports news and its own newsletter.

NYT Newsletter Icons

Icons for various newsletters at The Times. Each icon serves as the basis for the newsletter’s identity and is seen across the news app and in relevant marketing. 

Wordle 

Identity for the web-based word game Wordle. The design was done within three days of The New York Time’s acquisition of Wordle.

Stand with Asian Americans

Stand with Asian Americans (SWAA) is a non-profit coalition of Asian-American business leaders committed to overturning generations of systemic bias and racist violence against Asian Americans. 

This type-forward identity is based on the visual language of protest. A condensed sans serif lends an air of urgency while the warm color palette ensures that the identity feels welcoming. We were careful to avoid specific Asian symbols to avoid alienating specific AAPI communities. 

This project was created in partnership with the team at Studio Kudos.

Bar Calico

Brand collateral (Menu, postcards, matchbook) for Bar Calico and the Georgia Room, at the Freehand Hotel in New York.