NYT App Icons
A refresh of The New York Times app icon system. Included in this development, was also a “waterfall” of smaller icons used to represent the overarching portfolio of sub brands.
Client
The New York Times
Creative Direction
Kelly Doe
Team
Jason Fujikuni
Nina Feinberg
Date
2024
The New York Times
Creative Direction
Kelly Doe
Team
Jason Fujikuni
Nina Feinberg
Date
2024
NYT Olympics Identities
Identity for New York Times Olympics coverage — 2022 Beijing Winter Olympics and 2024 Paris Olympics. Identity used across: merchandise for journalists on the ground, printed and digital sports news and an Olympics Briefing newslett
Client
The New York Times
Creative Direction
Kelly Doe
Date
2022, 2024, 2026
The New York Times
Creative Direction
Kelly Doe
Date
2022, 2024, 2026
NYT Newsletter Icons
Icons for various newsletters at The Times. Each icon serves as the basis for the newsletter’s identity and is seen across the news app and in relevant marketing.
Client
The New York Times
Date
2021 - 2025
The New York Times
Date
2021 - 2025
NYT Games Avatars
Art direction and design for a system of avatars. These avatars are to represent the user within the NYT Games app and used to market the New York Times Family Plan.
Client
The New York Times
Illustrators
Till Lauer (Objects)
Miguel Porlan (Characters)
Team
Jason Fujikuni
Nine Feinberg
Date
2025
The New York Times
Illustrators
Till Lauer (Objects)
Miguel Porlan (Characters)
Team
Jason Fujikuni
Nine Feinberg
Date
2025
NYT Games
Various identities done for new games at The New York Times. Including: Wordle, Strands, Connections, Pips Chess Replay, Digits, Zorse.
Client
The New York Times
Creative Direction
Kelly Doe
Date
2022-2025
