Client
The New York Times

Creative Direction
Kelly Doe

Team
Jason Fujikuni
Nina Feinberg

Date
2024

NYT App Icons


A refresh of The New York Times app icon system. Included in this development, was also a “waterfall” of smaller icons used to represent the overarching portfolio of sub brands.

The New York Times Olympics Identities 


Client
 The New York Times

Creative Direction
Kelly Doe

Date
2022, 2024

Identity for New York Times Olympics coverage — 2022 Beijing Winter Olympics and 2024 Paris Olympics.

Identity used across: merchandise for journalists on the ground, printed and digital sports news and an Olympics Briefing newsletter. 

NYT Newsletter Icons


Client
The New York Times

Date
2021 - 2025



Icons for various newsletters at The Times. Each icon serves as the basis for the newsletter’s identity and is seen across the news app and in relevant marketing. 
Client
The New York Times

Illustrators
Till Lauer (Objects)
Miguel Porlan (Characters)

Team
Jason Fujikuni
Nine Feinberg

Date
2025

NYT Games Avatars


Art direction and design for a system of avatars. These avatars are to represent the user within the NYT Games app and used to market the New York Times Family Plan.

NYT Games


Client
The New York Times

Creative Direction
Kelly Doe

Date
2022-2025

Various identities done for new games at The New York Times.