Museum of Chinese in America
The Museum of Chinese in America (MOCA) is dedicated to preserving and celebrating the history of Chinese-American immigrants.
I created an identity system based on tweaking the iconic American colors of: red, white and blue. I also used a grid system that’s commonly used for learning how to write Chinese characters as a way of acknowledging the museum’s emphasis on education.
I created an identity system based on tweaking the iconic American colors of: red, white and blue. I also used a grid system that’s commonly used for learning how to write Chinese characters as a way of acknowledging the museum’s emphasis on education.
Category:
Identity design
Identity design
