The New York Times Beijing Winter 2022 Olympics Identity
Client
The New York Times
Creative Direction
Kelly Doe
Date
2022
The New York Times
Creative Direction
Kelly Doe
Date
2022
Identity for the New York Times 2022 Beijing Winter Olympics coverage based around a graphic mark that means 2022 in Chinese.
The identity was used across printed merchandise for journalists to wear at the Olympics, printed and digital sports news and its own newsletter.
